Our Mission

Our core mission is Remember, Honor, Teach. In all we do, we strive to fulfill one or more of our core values: Remember the fallen, Honor those who serve and their famalies, and Teach the next generation about the value of freedom.

Wreaths Across America carries out these values in part coordinating wreath-laying ceremonies each December at Arlington National Cemetery as well as at more than 2,500 beyond, and by organizing a week of events that include international veteran’s tributes, ceremonies at State Houses and a week-long “Veteran’s Parade” between Maine and Virginia.

As a non-profit organization that receives no government funding, we continually recruit and work closely with thousands of volunteers who organize local ceremonies, raise funds to sponsor wreaths, and participate in the events. The cost of our programs is paid by individual wreaths sponsors, corporate donors and volunteer truckers.

Throughout the year, we coordinate veteran services and recognition through a variety of programs and provide schools with teaching aides for projects.

Brand Values

Wreaths Across America deeply understands and exists to support the strong emotional connection, love for America and appreciation for our military personnel and veterans strong emotional connection, love for America and appreciation for our military personnel and veterans

Our volunteers are the core of our organization, and we strive to be as supportive, accessible, and helpful supportive, accessible, and helpful

Master Logo Image

Master Logo

The Wreaths Across America master logo is the our most iconic image and is very important to the brand. The three wreathed gravestones above the logotype are inscribed with our mission to "Remember, Honor, Teach." In one iconic image, our logo shows a quick visual of what our organization is all about. Any alteration, distortion, recreation, translation, or misuse is strictly prohibited.

The full-color Master Logo should be used whenever possible on WAA branded material.

(Where color, space or proportional constraints make the use of the master logo impossible, other variations are discussed and available.)


Master Logo Image

Master Logo with White Text (for dark backgrounds)

Master Logo with White Text (for dark backgrounds) white type is available if the logo needs to be placed on a dark background. .png and vector .eps files of the logo with white type on a transparent background (suitable for placement on a dark color background) are included in the folder provided for download to the right.

CENTERED, HORIZONTAL VERSION

Black Type

Master Logo Image
CENTERED, HORIZONTAL VERSION

White Type

Master Logo Image
HORIZONTAL VERSION

Black Type

Master Logo Image
HORIZONTAL VERSION

White Type

Master Logo Image

DO:

  • Use the full-color "Master Logo" whenever possible
  • Sparingly use the logo variations—only use if required by design or production constraints
  • Use the "centered horizontal" version only when it can be centered in a layout; otherwise, use the "horizontal" version

DO NOT:

  • Use only the logotype without the wreathed gravestone icons unless the "Master Logo" is displayed prominently elsewhere in the layout
  • Use the logo on top of a busy, multi-colored background that would make it difficult to read

PRINT TYPOGRAPHY

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality chosen for the way in which their aesthetic values harken to the values of our organization—as well as their legibility in print.

Main Headlines & Titles

Cinzel

Body Copy

Sorts Mill Goudy

WAA'S COLOR PALETTE

 
Black

HEX: #000000

RGB: R000 G000 B000

 
Green

HEX: #3F8D3E

RGB: R63 G141 B62

 
Dark Grey

HEX: #3C3C3E

RGB: R60 G60 B62

 
Navy Blue

HEX: #162F53

RGB: R22 G47 B83

Light Grey

HEX: #EDEDEF

RGB: R237 G237 B239

Red

HEX: #A70D0D

RGB: R167 G13 B13