Wreaths Across America Privacy Policy
Effective Date: July 8, 2026
Wreaths Across America ("WAA," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites, use our mobile applications, make a donation or purchase, register as a volunteer, participate in one of our programs, or otherwise interact with WAA.
This Privacy Policy addresses the following:
- What personally identifiable information ("PII") is collected through our websites and services.
- Who collects such information.
- How such information is used.
- With whom your information may be shared.
- What choices you have regarding the collection, use, and distribution of your information.
- What security measures are in place to protect your information.
- How you may access or correct your information.
- How to contact us regarding this Privacy Policy.
Questions regarding this Privacy Policy should be directed to WAA by sending an email to helpdesk@wreathsacrossamerica.org. Please include "Privacy Policy" in the subject line.
What Information We Collect and How We Use It
The types of information collected by WAA vary depending on how you interact with our websites, services, and programs.
Contact Information:
We may collect personal contact information including your name, mailing address, email address, telephone number, and organization or company affiliation (when applicable). We use this information to communicate with you, fulfill your requests, process registrations, donations, purchases, sponsorships, volunteer activities, and provide customer support.
Financial Information:
We collect payment information necessary to process donations, sponsorships, purchases, registrations, and other transactions. Payment card transactions are processed through secure, PCI-compliant third-party payment processors. WAA does not store complete credit or debit card numbers on our own systems except as necessary to process authorized transactions.
Transaction Information:
We maintain records relating to transactions conducted through our websites and services, including donations, purchases, volunteer registrations, sponsorships, and related activities. We may also maintain aggregated, de-identified information for reporting, analytics, operational planning, and organizational improvement.
Technical Information:
We may automatically collect information including your Internet Protocol (IP) address, browser type, device type, operating system, date and time of access, pages visited, referring websites, and mobile device identifiers. This information helps us administer our websites, improve security, troubleshoot issues, analyze website performance, and improve user experience.
Geolocation Information:
When permitted by your device or browser settings, WAA may collect general geographic location information to improve services, personalize content, support event participation, and better understand website usage.
How We Use Your Information
WAA may use collected information to:
- Operate and maintain our websites and services
- Process donations, purchases, and sponsorships
- Coordinate volunteer participation
- Process event registrations
- Respond to inquiries and customer support requests
- Send receipts and confirmations
- Improve website functionality and user experience
- Analyze trends and website performance
- Prevent fraud and maintain security
- Comply with legal obligations
- Communicate regarding programs, events, educational initiatives, fundraising activities, and organizational updates
Donor Privacy
Wreaths Across America values the privacy of its donors.
This policy applies to all donor information received by WAA, whether collected online or offline, including through our websites, mobile applications, telephone communications, mail, in-person interactions, fundraising events, and other methods.
WAA does not sell or trade personally identifiable information.
We may share limited information only as described in this Privacy Policy, including with trusted service providers or, where applicable, sponsoring organizations involved in volunteer events.
WAA works with carefully selected third-party vendors that support our operations, including printing, mailing, payment processing, shipping, communications, fundraising, website services, analytics, and volunteer management.
Only the minimum information necessary is shared with these providers, solely to perform services on WAA's behalf. These vendors are contractually required to maintain appropriate confidentiality and security safeguards and may not use the information for their own marketing purposes.
All electronic transmissions are made using secure methods whenever practical and accessible only by authorized individuals.
Physical donations, checks, and mailed correspondence are processed in secured areas accessible only by authorized personnel. Records are retained only as long as required by law or legitimate business purposes and are securely destroyed when no longer needed.
Volunteer Privacy
Information collected from volunteers is used to administer volunteer participation, coordinate events, communicate important updates, and recognize volunteer involvement.
Corporate volunteer email addresses collected during registration are used solely for volunteer coordination, event communications, participation reporting, and related administrative purposes.
To facilitate volunteer participation and recognize volunteer engagement, volunteer information - including corporate email addresses and participation information - may be shared with the sponsoring or supporting corporate, organization, or employer associated with that volunteer event.
WAA will not use this information for unrelated marketing purposes.
Third-Party Service Providers
WAA uses trusted third-party service providers to support our operations, including but not limited to:
- Payment processing
- Website hosting
- Customer support
- Volunteer management
- Email delivery
- Text messaging
- Analytics
- Shipping and fulfillment
- Marketing communications
- Technology infrastructure
These providers receive only the information necessary to perform services for WAA and are required to protect that information.
Digital Advertising
WAA and its advertising partners may use cookies and similar technologies to collect information about your visit to our websites and other websites to provide more relevant advertising and measure advertising effectiveness.
Cookies and Similar Technologies
WAA and its service providers may use:
- Cookies
- Pixels
- Web beacons
- Tags
- Local storage
- Log files
- Similar technologies
These technologies help us:
- Operate the website
- Remember user preferences
- Analyze website performance
- Improve functionality
- Personalize user experiences
- Measure marketing effectiveness
You may configure your browser to reject cookies; however, some website functionality may be affected.
Do Not Track Signals
Some web browsers include a "Do Not Track" feature. Because there is currently no universally accepted standard for responding to these signals, WAA does not currently respond differently based on Do Not Track requests.
Internet Protocol (IP) Addresses
We collect IP addresses for administrative, fraud prevention, analytics, and security purposes.
Email and Text Message Communications
By providing your email address and/or mobile phone number, you consent to receive communications from Wreaths Across America (WAA).
Depending on your relationship with WAA, these communications may include:
- Donation receipts
- Order confirmations
- Sponsorship updates
- Volunteer information
- Event logistics
- Reminders
- Organizational announcements
- Educational content
- Newsletters
- Marketing communications (where permitted by law)
Corporate volunteer email addresses collected during registration are used solely for volunteer coordination, event communications, participation reporting, and related administrative purposes.
To facilitate volunteer participation and recognize volunteer engagement, volunteer information - including corporate email addresses and participation information - may be shared with the sponsoring or supporting corporate or organizational partner associated with the volunteer event.
You may unsubscribe from promotional or non-essential communications at any time by using the unsubscribe instructions included in the communication or by contacting WAA.
Please note that we may continue sending transactional or service-related communications, including donation receipts, volunteer logistics, sponsorship confirmations, account notices, and other operational communications necessary to provide requested services.
Your Privacy Choices
You may request to:
- Update or correct your personal information.
- Request access to personal information we maintain about you.
- Request deletion of certain information where permitted by law.
- Withdraw consent where processing is based on consent.
- Opt out of promotional communications.
To submit a request, contact helpdesk@wreathsacrossamerica.org.
State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws, including the right to know, access, correct, delete, or opt out of certain processing of personal information.
WAA will honor applicable privacy rights as required by law.
To exercise applicable rights, please contact us using the contact information provided below.
Legal Disclosure
WAA may disclose personal information when required by law or when we believe disclosure is necessary to:
- Comply with legal obligations
- Respond to lawful requests
- Protect the rights, safety, or property of WAA, our users, volunteers, or others
- Prevent fraud or security incidents
Data Retention
WAA retains personal information only as long as necessary to:
- Fulfill the purposes described in this Privacy Policy
- Comply with legal and regulatory requirements
- Resolve disputes
- Enforce agreements
- Maintain appropriate organizational records
Retention periods vary depending upon the type of information and applicable legal requirements.
Security
WAA employs administrative, technical, and physical safeguards designed to protect personal information, including:
- SSL/TLS encryption during transmission
- Secure payment processing
- Access controls
- Employee training
- Secure storage
- Industry-standard security practices
Although WAA strives to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.
Tell-A-Friend Features
Certain WAA services allow users to send invitations, memorial cards, or other communications to friends or family by email or mail.
Information submitted through these features may be retained as part of WAA's records to facilitate the requested communication.
Links to Third-Party Websites
Our websites may contain links to third-party websites.
This Privacy Policy applies only to WAA-operated websites and services. We are not responsible for the privacy practices or content of external websites.
International Users
WAA is headquartered in the United States.
If you access our websites from outside the United States, you understand that your information may be transferred to, processed, and stored in the United States, where privacy laws may differ from those in your country.
Children and Youth
Protecting children's privacy is important to WAA.
Our websites are intended for users age 13 and older.
We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent, consistent with the Children's Online Privacy Protection Act (COPPA).
If you believe a child has provided us with personal information without appropriate consent, please contact us so we can remove the information.
For users between ages 13 and 17, we encourage parental involvement in online activities.
Accessibility
WAA is committed to making our websites and digital content accessible to individuals with disabilities. If you encounter accessibility barriers or require assistance accessing information, please contact us at helpdesk@wreathsacrossamerica.org or call (877) 385-9504.
Governing Law
This Privacy Policy is governed by the laws of the State of Maine, United States, without regard to its conflict of law provisions.
Changes to This Privacy Policy
WAA may update this Privacy Policy from time to time. When changes are made, the revised Privacy Policy will be posted on this page with an updated Effective Date. Continued use of our websites and services following the posting of changes constitutes acceptance of the revised Privacy Policy.
Contact Us
Wreaths Across America
PO Box 249
Columbia Falls, ME 04623
Phone: (877) 385-9504
Email: helpdesk@wreathsacrossamerica.org
